Owen T Takadiyi is a seasoned Marketing Executive with over 22 years experience in both the FMCG and the Financial Technology (Fintech) industries. In his role as CMO, Owen provides leadership in aligning and deploying all marketing communications efforts towards the achievement of Cassava’s mandate of using digital solutions to drive socio-economic development, and to improve the overall quality of life for all Africans. His goal is to support the business transformational mission, and envisioned future whereby its solutions are able to touch every life, bringing positive impact particularly to the millions of previously excluded Africans are achieved through innovative and disruptive marketing. Owen has previously held senior marketing roles with The Coca-Cola Company, Colgate Palmolive, 3M and Tiger Brands. He is a principled, values-led leader and strategic thinker with a passion for innovation, technology and its' potential to transform the lives of people across Africa.