With over twenty-two years of experience in marketing and advertising, Wendy Bergsteedt is the Head of Marketing at Old Mutual Investment Group. Previously, Wendy was Group Business Director at Ogilvy and Mather where she led some of the country's most iconic brands through integrated campaign development. Qualifications from Oxford University, The Seth Godin Institute, AAA School of Advertising, GIBS, and the University of Stellenbosch have contributed to her successful career journey. Wendy has a solid track record in advertising, sponsorship, and digital marketing, leading to exponential growth in her career. She applies an insight-driven and value-based approach to marketing, with business growth at the core of her efforts. Liberty is where she cut her teeth in financial services, where she led the development of Investment and Risk campaigns for Retail SA. Wendy was a juror for the Financial Mail Ad Focus awards in 2020 and 2021.