BIO
Jarryd McDonald is a seasoned Chief Marketing Officer and founder of Culture Cartel Inc., a creative and marketing agency based in Toronto, Canada. Renowned for his expertise in disruptive marketing, Jarryd has a proven track record of transforming brands through bold strategy, cultural insight, and innovation. As a member of the CMO Council Advisory Board, he brings strategic vision and hands-on leadership to every initiative.
With a background that spans multinational corporates, agency leadership, and high-impact creative direction, Jarryd has successfully built and led multidisciplinary marketing teams, managed multi-million dollar budgets, and delivered award-winning integrated campaigns across global markets. His approach is grounded in using data-driven insights to craft compelling brand narratives and digital ecosystems that drive growth and engagement.
Jarryd’s core competencies include go-to-market strategy, creative direction, digital transformation, marketing system optimisation, AI integration, and cross-platform campaign management. His mission is simple: to unlock the power of culture to connect brands with audiences in more meaningful and measurable ways.