Julie Yufe is Head of Growth Markets for Europe at AB-InBev. She oversees operations in the Nordics, Switzerland, Austria, Poland, Greece, Portugal, and Central and Eastern Europe. Previously she was Vice President and Chief Marketing Officer, Europe at AB-InBev, responsible for all brand and marketing functions in Europe and the Middle East.
Julie launched the company’s internal agency draftLine into Europe, built and launched iconic brands like Corona, Budweiser, and Leffe to size and scale. She is responsible for iconic campaigns like the Budweiser “’Heart of a King’’ in support of the 2019 England Women’s Senior Team, the reboot of Budweiser’s iconic Whassup campaign across Europe in 2020, and the Save Pub Life global community initiative during the Covid pandemic.
Prior to her move to Europe, Julie oversaw Core Brands and Global Innovation at AB-InBev including leading core brand efforts during the 2018 FIFA® World Cup sponsorship.
A passionate leader, Julie loves design and pop culture and believes iconic brands have the power to change the world. Julie has developed brands and innovations in the beauty and beverages categories at Unilever and AB-InBev. Julie was a First Mover Fellow at the Aspen Institute in 2018, is an IRG 100 CMO, and received her BA from Columbia and MBA from Yale.