BIO

Judy Gounden is a creative, driven, and visionary business executive with more than 25 years of outstanding marketing experience and accomplishments, skilled at consumer lead generation, cultivation, and conversion through a highly successful combination of traditional and online marketing, utilizing emerging technology to generate unsurpassed growth and revenue. With an MBA and experience in organizational psychology, Gounden has strong leadership experience in multinational corporate environments, strategic planning, marketing, and business analysis, supported by tenacity, flexibility, and business change management expertise. She has directed the development and implementation of key initiatives to drive organizational success and achievement, consistently surpassing goals and boosting revenues while cutting costs; and conceptualized and implemented integrated marketing communication plans to ensure brand consistency, meet measurable objectives, and maximize effectiveness. With an MBA, an Engineering Diploma, and a Bachelor of Commerce in Organizational Psychology, Gounden began her career in the pulp and paper industry, moving to petrochemicals, followed by the mining and energy industries, and retail. While working for multinational corporations with headquarters in Houston (Emerson Process Management) and Helsinki (Metso Automation), she made significant advancements in the construction industry while working at Grinaker LTA (a division of Aveng), where she served as board member for the Middle East and Africa region on a global board responsible for mining projects. She is presently working on her Doctorate in Philosophy. She recently joined the CMO Council Advisory Board in Africa.