BIO

Heba Sayed is a seasoned technology and marketing leader with over 20 years of experience across top tech brands in the Middle East and Africa. Currently Heba is heading marketing and communications for India, Middle East, Turkey, and Africa at LogRhythm|Exabeam, a global cybersecurity company, Heba has consistently driven growth through award-winning strategies, effective GTM planning, and impactful execution. Previously, she led GTM Strategy for IBM’s Cloud and AI business in MEA, focusing on emerging technologies like cloud, data, and analytics. Her core expertise spans strategy, content, digital media, agency and event management, and pipeline growth.

Recognized as a top 40 marketing leader by Gulf Marketing Review, Heba has judged the Effies MENA and was named a LinkedIn Top Voice in the Gulf. A passionate public speaker and mentor, she often addresses topics such as the future of marketing, tech’s role in customer engagement, and gender issues in the industry.