Milton Longobardi was the Director of São Paulo Tourism for more than 7 years, where he was responsible for tailoring the strategy that now brings more than 12 million visitors to São Paulo each year. Prior to joining SPTuris, Milton held senior positions working in all facets of marketing, sales, advertising, and management in Brazil, the United States, Argentina, and Chile. He worked in large named companies like Nextel, Citibank, AIG, Gillette, Johnson & Johnson, Bosch, Combe Inc., American Mobile, Young&Rubicam, Wunderman, Interpublic Group of Co., Abril Publishing and RBS Media Group. Milton holds an MBA from Fordham University, New York, where he was an International Fellow sponsored by the U.S. Department of State; Bachelor Degree in Economics from PUCCAMP– Catholic University of Campinas; Marketing & Advertising Degree from ESPM–Advertising & Marketing School and City Management Certificate from University of La Verne, California.