Professor Peter Thirkell is an Emeritus Professor of Marketing in the School of Marketing and International Business. His major area of interest lies in strategic marketing and understanding the impact of Internet technologies upon marketing theory and practice. He also has interests in the intersection between marketing innovation, new product development, and design. Peter served as Head of the School of Marketing and International Business following its formation in 2001, and for three years as Dean of the Business School until January 2008. He has commercial experience with a major exporting company, and with Colgate-Palmolive (NZ) Ltd. Professor Thirkell has published in academic and trade journals, including the Journal of Strategic Marketing, Journal of Market Focused Management, European Journal of Marketing, Journal of Marketing Management and the Journal of Services Marketing. He is also an expert in the development of flexible learning tools using new media technologies.