Jeffrey Boorjian is Vice President of Marketing for Group Benefits, a role which has accountability for all marketing  functions in the Group Benefits business. As end consumers (employees and retirees) continue to take on a more significant role in the benefits decision process, Jeffrey and his team bring greater value to MetLife customers and plan sponsors by further advancing B2B and B2B2C marketing and storytelling capabilities as well as demand-generation strategies. Prior to joining MetLife Jeffrey was formerly the Vice President of Marketing for the world’s most diversified casino entertainment company, Caesars Entertainment (formerly Harrah’s Entertainment). Jeffrey was responsible for influencing customer behavior resulting in increased revenue and profitability for multiple regions with revenues north of $1B. Jeffrey rapidly progressed to senior-level marketing leadership positions at Caesars in the Midwest, Las Vegas and Atlantic City. Prior to joining Caesars, Mr. Boorjian held positions at multiple advertising and branding firms leading projects across diverse industries including hospitality, consumer goods, automotive and healthcare.  Jeffrey earned his Master’s degree in Business Administration from the University of Virginia Darden School of Business and his Bachelor’s degree from Boston College.