Mr. Pieter-Bas Vos was Chief Marketing Officer for ING BOB Life Insurance in China. He was responsible for Product management, Branding & Communication, Marketing Support and Business Development. His role focused on channel development, improving customer experience, product development & packaging, building market intelligence, driving customer campaigns and creating business opportunities. Previously he served as commercial director for RVS Insurance in The Netherlands, as Employee Benefits & Pension Director for a greenfield operation in Romania and as Head of Worksite Marketing, a start-up of a new distribution channel for ING Group. He has a proven track record with succesful new proposions, transition management capabilites and a solid commercial results in financial services. Pieter-Bas holds an MSc BA in Management and Organization with a focus on Marketing and Finance.