An experienced marketer, Vikram Krishna oversees brand management, customer experience, intelligence and engagement, digital sales, and corporate responsibility at Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region. Over a tenure of +13 years, Vikram has successfully developed Emirates NBD into the No.1 banking brand in the UAE, with a brand value of USD 4.13 billion, in addition to making it one of the top 100 financial brands globally.

Prior to his current role, Vikram was instrumental in the profitable turnaround of Emirates NBD’s Personal and Auto Loan business. He was previously Senior VP, Marketing - Retail Assets at HSBC, India, and VP & Head of Mortgages for North India at CitiFinancial. Vikram holds a Bachelor‘s degree in Mathematical Statistics and an MBA in Marketing