Ananth Srivatsa is a globally experienced, award-winning business & marketing leader. Over the course of his career, he has developed a deep understanding of the consumer and digital payments ecosystem and has worked across large geographies including Turkey, Middle East & North Africa, South Asia and Asia Pacific in consumer and enterprise focused businesses. He has been actively involved in accelerating growth of digital payment solutions across these markets and has significant experience in the areas of financial inclusion, digital payments, and cross border remittances.
Over the last 15+ years, he has led business and marketing strategy for global brands in digital payments, banking & financial services, technology, FMCG and telecom. With strong fundamentals in marketing and business management, Ananth has in-depth expertise in P&L management, traditional marketing, social & digital engagement, and data driven marketing focused on optimizing ROI, financial, and brand metrics.
Ananth is entrepreneurial by nature and has a keen sense of business and an eye for managing both top line and bottom line deliverables. While the last few years have been within the Financial Services industry, Ananth has successfully managed and nurtured brands and businesses in previous roles in the FMCG, entertainment, automotive, consumer durables, telecom and corporate sectors. Ananth has previously held roles in global financial services organizations such as MoneyGram International, and leading advertising and communications organizations – DDB Worldwide, part of the Omnicom Group.