BIO

I started my career in Paris in 1996 where I carried out missions in several communication agencies before joining APC in 1997 to create and manage the Creative Services department for EMEA region. In 2002 I developed the global digital asset management system to optimize communications cost and time to market. In 2005, I took over the regional e-commerce role for APC to increase the sales turnover in 19 countries within B2B and B2C environments. In 2008 I joined Schneider Electric, after the acquisition of APC, and moved to Beijing in China to open the Asian office of the CMO. In 2012 I relocated in Hong Kong to manage the Field Marketing team, its operations and the marketing revenue contribution for Asia Pacific. I came back to France in 2015, to manage the down-sizing transformation and optimization of the Marketing function globally. Then, since July 2016, I am in charge of the Strategic Marketing Communication for the building markets and segments for Schneider Electric where I drive formal recommendations to senior leadership level.

Skills

  • Content Marketing
  • Demand Generation
  • Marketing Performance
  • Dashboards
  • Campaign Management
  • Marketing Talent
  • Hiring Practices
  • Cross Functional Alignment
  • Building Teams
  • Europe
  • Asia Pacific
  • Digital Marketing
  • Emerging Markets
  • Marketing Operational Models
  • Marketing Spend
  • Marketing Operations

Interests

  • CMO - CIO Alignment