BIO

Sandipan Ghosh is a brand marketer who specializes in organizational brand strategy. His work combines elements from the fields of business strategy, core vision and communication strategy to provide organizations with a sense of unique identity which becomes a constant source of sustainable competitive advantage. Sandipan spent close to 2 decades in FMCG marketing and was most recently AVP Marketing for Ruchi Soya Group of Industries, Consumer Brands Division, based out of Mumbai. He worked and spearheaded Brand and Marketing functions in Best Indian and Global Brands like Tiffany Foods UAE, MTR Foods, Tata Salt, Mother Dairy, Dhara and Safal in India, Electrolux in Singapore and now with Nutrela Brand for Ruchi Soya Group of Industries. Brand strategies developed by him include the "Celebrations" campaign, for MTR Ready To Eat and Instant Mixes, the international "Real Fun Anytime Anywhere Tiffany Bites" campaign, the Tata Salt "Chutki Bhar Namak" and "Desh ka Namak" campaign, and the Mother Dairy Ice Cream "The Goodness Inside" campaign. His work has fetched many national and international accolades over the span of his professional career including the Best Marketeer Award from Business Today Group for MTR Foods in 2004, International Dairy Federation Award 2008 for Mother Dairy Nutrifit Launch Campaign and Indy Awards for Fruit Classic Ice Cream Launch Campaign, Pride of the Profession Awards 2009, Brand Leadership Award 2009 by World Brand Congress, The Best Innovation in Food & Beverage in Gulf Food Awards 2011 for contribution in launching world's first Prebiotic Biscuits Tiffany Activ Pro, F.A.M.E. (Fabolous Marketing Excellence) in Asian Leadership Award 2011, and most recently, India's Top 50 CMOs in 2012 and Brand Leadership Award 2012. Moreover, he was the Pioneer in innovating and marketing India's first Probiotic Milk Beverage and Yogurt under the brand Nutrifit and B –Activ and was featured among Top 5 Food Brands in India consecutively for 3 years by Brand Equity. Sandipan is a graduate of St. Xavier's College and a Post Graduate from University of Western Sydney Australia. He is also an Alumni of Indian School of Business (ISB) Hyderabad.