The year 2015 is destined to benchmark the transformation of marketing to a diverse America. The days of silo marketing are ending and coming of age are key audience segments of which multicultural is front and center along with millennial, digital and total market approaches. Multiculturals make up a very large share (42.3%) of influential Millennials and therefore they should be considered prominently in any campaign. Our world is increasingly digital and younger audiences are disproportionately mobile and digitally connected. The “Total Market” is diverse and increasingly multicultural, therefore marking a line in the sand where there is no point of return.
Each year, Geoscape hosts the New Mainstream Business Summit. The New Mainstream is multicultural and digital and inhabited by Millennials who are the drivers of the Total Market. These are the main themes of our conference this year -- replete with top-notch speakers, hard hitting case studies and valuable workshops and panels.
We are offering all CMO Council members special discounted pricing. Just use discount code GEOCMO to get $200 off your registration. For more information, visit http://bit.ly/1AmfO44