When it comes to tuning in to the voice of the customer, marketers are often inundated with noise, fighting through massive amounts of shouting from the crowd rather than pinpointing the crystal-clear voice of an individual customer. Without access to the real-time voice of the customer, marketers are left to leverage what they can reach—namely CRM, contact level data, sales data and campaign insights that are traditionally batch-based and have little link to the insights that customers are volunteering to the organization.
However, social media in particular presents a significant listening opportunity for marketers to gain that customer voice. And while it often remains siloed within marketing, many companies may be missing a big opportunity to leverage social media strategically across the organization to create better experiences for customers.
To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite will be gathering senior level marketing executives in Paris to discuss the dissue, concerns and best practices in how leading-edge brands are furthering customer experience strategies thanks to strategic customer voice listening initiatives.
If you are interested in attending this dinner or would like more information please reach out to Christine Chiang at firstname.lastname@example.org