CMO Council Event

2012-12-13 00:00:00 2012-12-13 01:00:00 Advancing Analytics: The Journey To Improved Customer Intelligence Webinar CMO Council cmoteam@cmocouncil.org

Advancing Analytics: The Journey To Improved Customer Intelligence

December 13, 2012
12:00 AM

According to the recently released “State of Marketing 2012” study by the Chief Marketing Officer (CMO) Council, 43 percent of senior marketers plan on enhancing their existing marketing teams with new talent to manage marketing data and customer analytics. Marketers are also advancing their personal understanding of customer intelligence and marketing analytics as a key route to furthering their leadership and professional development.

Join theCMO Council and business intelligence leader Domo in this 60-minute webinar as we discuss best practices in identifying key measures, connecting touchpoints and campaign measures into a cohesive, real-time dashboard, and pulling the masses of data into actionable, intelligent customer insights. Experts in business intelligence and marketing who have made strides in advancing analytics within their own organizations will share their insights and thought leadership with the audience.


Featured Speakers:

- Bob Page - VP of Analytics Platform & Delivery - eBay

- Richard Smith - CMO - AIG Bank

- Chris Wintermeyer - Senior Director of Enterprise Solutions - Domo

- Liz Miller - VP of Marketing and Thought Leadership - CMO Council

Topics will include (but not limited to):

- Identifying key measures, connecting touch-points and campaign measures into a cohesive real-time dashboard

- Best practices in pulling masses of data and transforming them in actionable, intelligence customer insights

- Learn the successes and challenges of gathering and harnessing analytics and actionable customer insights from the brand perspective


** Register Here **