CMO Council Event

2012-12-18 00:00:00 2012-12-18 01:00:00 Advancing and Amplifying Retention with Customer-Centric Connections Webinar CMO Council cmoteam@cmocouncil.org

Advancing and Amplifying Retention with Customer-Centric Connections

December 18, 2012
12:00 AM


Join the CMO Council and Pitney Bowes in the fifth installment of the Get Exact in How You Contact webinar series. As we continue our conversation around retention marketing strategy, we will be joined by Ryan Frankel, Director of Marketing for Bell Canada. Frankel will share how Canada’s largest telecommunications company has increased customer advocacy and loyalty, minimizing churn, and improving the overall customer experience, while working to overcome some of the complex dynamics in the communications industry.


Featured Speakers:

  • Ryan Frankel - Former Marketing Director - Bell Canada
  • Patrick Surry - Group Solutions Officer, Customer Analytics - Pitney Bowes
  • Liz Miller - VP of Marketing - CMO Council

Topics will include (but not limited to):

  • Applying and analyzing sophisticated customer data to help minimize churn and maximize revenue opportunities
  • Strategies to identify and retain your best and most profitable customers
  • Showcasing best retention marketing practices and insights from the brand perspective