2019-03-28 10:00:00 2019-03-28 11:00:00 America/Los_Angeles Are We Prepared to Achieve Digital Transformation? Join our webinar with Microsoft as we discuss and share best practices around turning transformation from aspiration to application to profitable realization. CMO Council cmoteam@cmocouncil.org
Webinar Asset

Are We Prepared to Achieve Digital Transformation?
Realizing Collaboration, Engagement and Commitment to a Singular Vision

March 28, 2019
10:00 AM Pacific Time
In Partnership with: Microsoft

The webcast will feature an expert panel discussing a broad range of transformation-focused issues including:

  • What are the lessons learned from tried and succeeded transformation initiatives of the past?
  • Who are the un-sung collaborators and co-conspirators in realizing digital transformation, especially through the lens of developing trust and transparency in a muddy digital world?
  • Where and how are technologies from CRM to AI changing how the enterprise views and manages data, experience and the responsibility of delivering personalization and relevance?
  • What are the new responsibilities enterprises have to empower and support employees in this quest to stay true to the customer as North Star?
  • How will the marketing, sales, service and commerce teams of 2019 define, value and differentiate on data? How will finance, operations and IT also align around these needs and requirements?


  • Brandon Ebken, Chief Technology Officer, Insight
  • Stew Maurer, VP of Marketing, Convercent
  • Alvin Lu, Director of Solutions Engineering, HashiCorp
  • Jennifer Mills, US Integrated Marketing Lead, Microsoft
  • Liz Miller, SVP of Marketing, The CMO Council