Dinner Dialogue

2018-03-08 18:30:00 2018-03-08 19:30:00 America/Chicago Bidding Farewell to Noise (Houston) Join the CMO Council along with Marketo as we talk about owning the customer experience. Houston, TX CMO Council cmoteam@cmocouncil.org
Skyline of Houston

Bidding Farewell to Noise (Houston)
The CMO’s Path From Volume to Value

March 8, 2018
Houston, TX
6:30 PM Central Time

The CMO Council, in partnership with Marketo, will delve into the issues, needs and requirements that marketers must face in order to solidify their roles as chief customer experience officers as they drive the business forward through engagement. Join us for an evening of debate and discussion. Through the course of the roundtable, key questions will be discussed, among them:

  • How has the engagement economy manifested in the organization? Have marketing leaders (and management alike) embraced this customer-driven opportunity?
  • How are today’s CMOs transforming their organizations to capitalize on this age of the engagement economy?
  • Where and how are brand leaders creating new momentum in this quest to own the customer experience?
  • What must technology or talent gaps be addressed in order to maximize the customer experience opportunity?

If you are interested in attending this dinner or have any questions please reach out to Christine at cchiang@cmocouncil.org