Partner Event

2018-02-01 08:30:00 2018-02-01 09:30:00 Europe/London Brand Finance Global Forum 2018 Join CMO Council, an event partner for The Brand Finance Global Forum, as we bring together senior marketing executives to discuss the link between brands, strategy and financial performance. 195 Piccadilly, St. James's, London W1J 9LN, UK CMO Council cmoteam@cmocouncil.org

Brand Finance Global Forum 2018
Understanding the Value of Brands in a Digital Age

February 1, 2018
195 Piccadilly, St. James's, London W1J 9LN, UK
8:30 AM Europe/London / 5:00 PM Europe/London

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.

Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital’s impact on branded businesses.

Theme: Understanding the Value of Digital Marketing

Our key speakers will discuss:

  1. Business Models in the Digital Age
  2. Digital Marketing and its Effectiveness
  3. Campaign Stories and their Results
  4. Digital Marketing Channel Strategies
  5. Building Brand and their Value
  6. The Future of Social Media and Digital Marketing Communications

This is an invitation-only event, to express your interest in attending or request your invitation, please email Twinee Villanueva at tvillanueva@cmocouncil.org