Advisory Board Meeting
2011-07-21 16:00:00 2011-07-21 17:00:00 CMO Council APAC Advisory Board Meeting The CMO Council will be hosting an APAC Advisory Board Meeting on Thursday, July 21st, the evening prior to the 2011 CMO Asia Awards. In addition to reviewing the findings of the CMO Council& NTUC Centre, Singapore CMO Council cmoteam@cmocouncil.org
The CMO Council will be hosting an APAC Advisory Board Meeting on Thursday, July 21st, the evening prior to the 2011 CMO Asia Awards. In addition to reviewing the findings of the CMO Council’s 2011 Marketing Outlook Survey and the State of Marketing Report, conversations will focus on board member transformation intentions and an exploration of what initiatives are underway and delivering value. Discussions will cover the degree to which marketing transformation is being driven by digital innovation and customer empowerment, and how this is requiring greater collaboration between marketing and IT groups.
