Advisory Board Meeting

2011-11-10 16:00:00 2011-11-10 17:00:00 CMO Council Asia Pacific Advisory Board Meeting Dinner and Reception to follow at 6pm National Library Building, Singapore CMO Council cmoteam@cmocouncil.org

CMO Council Asia Pacific Advisory Board Meeting

November 10, 2011
National Library Building, Singapore

Time: 6:00pm - 9:00pm (dinner included)


Selected Discussion Topics:

  • Assessing the Gains From New Top-Level Web Domains: Discussion on the competitive advantages, costs, concerns and complexities of ICANN’s transformational move to remake internet marketing, search and navigation with new internet extensions for brands
  • Localize to Optimize Sales Channel Effectiveness: Powering Performance on a Field Marketing Level Through Localized Content, Advertising, Promotions, Search Contacts + Cyber Community Connections


Conversations will focus on board member intentions and explorations into the new gTLD discussion and how they are assessing, planning and integrating strategies to take advantage of the new domain naming strategies that are underway. Also, we will be leading a discussion with global brands on how they are defining Social Brand Identities and taking inventive approaches to engaging segmented, global audiences. We will also discuss plans and objectives for new campaigns and engagements to continue the expansion of the CMO Council in the APAC region.