EVENT

The CMO Council Europe partnered with Microsoft to deliver a Masterclass session on B2B & B2C Marketing…There is a lot to share…in Reading, United Kingdom, on Wednesday 2nd August. This luncheon event examined the increasingly close relationship between traditional B2B and B2C marketing approaches and looked at how success and ROI can be measured in a world that is changing so rapidly. The debate was lead by CMO Council Europe Advisory Board member Nick Barley, Business & Marketing Officer, Microsoft, and featured participation from some of the leading lights in B2B and B2C marketing.