EVENT

CMO Council Event

2015-12-06 00:00:00 2015-12-06 01:00:00 CMO Summit 2015-2016 - CMO Rising: Reshaping the Role Chief Marketing Officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inf Please See Below CMO Council cmoteam@cmocouncil.org
DEC
6

CMO Summit 2015-2016 - CMO Rising: Reshaping the Role

December 6, 2015 - December 9, 2015
Please See Below
12:00 AM

Chief Marketing Officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation and new subdivisions in the C-Suite including new “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation.

  

With these critical issues facing senior marketing leaders, we are excited to bring back the CMO Council's CMO Summits!

 

At this year's global CMO Council CMO Summit 2015, we will explore the criticality of talent, technology and transformation in this age of the connected customer and the digital business. The event will feature a range of expert keynotes and interactive panels, along with a highly immersive working group session, where peers will debate and discuss core aspects of how the CMO role must evolve and transform.

 

Panels and keynote sessions at the event will include:

 

  • The CMO of 2020: Anticipating the Transformation of the Role
  • Define How the CMO Should Align + Combine in the C-Suite
  • The Path from CMO to CEO

 

Key discussion topics: customer engagement tactics, digital strategies, marketing technology investments, millennials as consumers and employees, revolutionary cult brands, and marketing’s role in establishing and fostering customer-centric cultures.

 

Now is the time for the role of the CMO to rise and be reshaped, redefined and recaptured so don’t miss this exclusive opportunity to delve deeper into your entire role as a senior marketing executive and advance your career!

 

CMO Summit 2015 was held in:

 

  • Napa at Silverado Resort & Spa in Napa, California - December 7-8, 2015

 

To get an inside look into CMO Summit 2015 Napa or to learn more about opportunities to sponsor the CMO Summit 2016, please visit the link below.