Dinner Dialogue

2016-11-15 11:30:00 2016-11-15 12:30:00 Europe/Berlin Context, Commerce + Customer: Best Practices to Exceed Expectations Berlin Berlin, Germany CMO Council cmoteam@cmocouncil.org

Context, Commerce + Customer: Best Practices to Exceed Expectations

November 15, 2016
Berlin, Germany
11:30 AM Europe/Berlin

This CMO Council roundtable event. held in partnership with SAP Hybris and Deloitte, will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys. Over dinner, the CMO Council will gather a group of senior marketing executives to discuss issues ranging from the technology frustrations marketers are managing to the new data, intelligence and engagement strategies marketers and commerce executives must master in order to truly tap into the power of contextual experiences. We will also discuss best practices and strategies to deliver customer engagements and experiences that are intentionally developed, deployed, measured, monitored and fully monetized to encourage commerce and connection.