Presented by CTIA–The Wireless Association, the proven authority leading the mobile movement since 1984, CTIA 2013 will continue to illuminate the future by showcasing the leaders, ideas and experiences transforming our dynamic industry. With mobile technology at the forefront of all areas of business, CTIA 2013 is the year’s must attend event.
CTIA is proud to join forces with the top thought leaders in the mobile industry and leading experts—Forrester Research and J.D. Power & Associates—to bring you a robust and powerful two-day, 25-session program.
The CTIA Thought Leadership Conference will tackle the hottest issues and topics in mobile today—helping you understand and navigate the current landscape while anticipating the revolutionary changes that will take place over the coming years to ensure your success and ability to thrive in this new ecosystem.
Featured Session: The Path to Mobile Marketing Mastery
Sixty-seven percent of interactive marketers are currently using mobile or are planning to start using it in the next year. While this is great news, it’s not time to start celebrating yet. Mobile is still a relatively new channel with a learning curve that needs to be traversed before it becomes a fully integrated part of brands’ marketing programs. This session will explore Forrester’s Mobile Marketing Playbook, providing a road-map for developing your organization's mobile marketing skills and practices, step-by-step, from the ground up.
Featured Track: 3rd Annual LATAM Mobile Marketing Summit
In 1998, estimates predicted it would take 176 years for mobile telephone access in Latin America to reach levels attained in developed countries such as Germany, Japan, and the United States. Recent figures indicate growth in some LATAM regions now exceeds that of advanced industrialized nations.