EVENT

WHAT IS COVERED:

Cvent Connect:

Cvent CONNECT brings together meetings, events, and hospitality professionals to evolve and inspire their meetings and event programs, and put cutting-edge strategies into practice.

Regsiter here for in person and here for virtual!

CMO Council Panel at Cvent CONNECT:

Research Exposed: CMO Council Explores the Future of the Event Industry

Over the last two years, the event industry took a major hit. Between the shift to digital, mass cancelations and unpredictable timelines, event planners have been challenged to maximize event outcomes while remaining agile. But as the marketing world brims with hope over the return of in-person events, the reality is that the landscape has been forever changed and the gatherings we once knew will no longer cut it. Event planners and their teams are in need of tools to prepare for the next generation of events. Peek behind the curtain at CMO strategies so you can maximize your event outcomes while remaining agile in the face of so much volatility.

In this panel discussion, we’ll reveal:

• CMO perspectives and strategies on NextGen events
• How to maximize value while remaining agile
• What it takes to run a successful event today