Customer expectations have forever changed commerce. Today, customers are turning to social channels as valuable research tools while savvy marketers are turning to optimization tools that enable brands drive consumers down a direct path to purchase. This is especially true across Asia-Pacific, where mobile and social engagement soars…and where customers have a heightened expectation for exceptional customer service and frictionless access to buy.
In Singapore alone, 26 percent of consumers shop online at least once per week, with 58 percent making a purchase online once a month, but analysts believe that that the ecommerce market in Singapore will grow by 10.68 percent year over year. Social media use is also growing, with some 74 percent of the Singaporean population logging into social regularly. Singapore has 70-percent social media penetration rate—more than double the global average of 26 percent.
To gain market share brands rely on rich audience demographics, interest profiling and paid content analytics to optimize media spend and better inform decisions across the organization, far beyond marketing. From product feedback to customer experience measurement, social is breaking down the silos across the enterprise to shift strategy, drive innovation and accelerate measureable revenue growth.
The CMO Council, in partnership with Sysomos, will host an executive roundtable to gather subject matter experts and marketing peers to share best practices and insights into the shifting conversations of the customer and opportunity marketing has to bolster business strategy.
Joining the CMO Council will be Peter Heffering, CEO of Sysomos, a global leader in social analytics and insights that is helping companies to measure and report social media success across earned, owned and paid channels. The executive roundtable will also feature a peer-powered case study from MasterCard, the finance powerhouse that has begun tracking what consumers in the Asia-Pacific region are talking about in social to inform their content and engagement strategies to optimize media and marketing spend.
For more information, contact Anibha Chopra at email@example.com or 408.877.5264.