According to the CMO Council’s State of Marketing, 2013 was marked by the distinct mandate for marketing to grow the bottom line, to multiply and retain market share, and to improve efficiencies and performance across all engagement channels. 2014 will likely see these mandates continue, emphasizing the call for efficiencies and personalized, relevant customer experiences to grow market share in an increasingly demanding and digitally savvy customer.
As senior marketing leaders head into planning for 2014 and outlining where and how experiences, engagements and channels will best target, reach and engage with our most valuable customers, the CMO Council is hosting a Dinner Dialogue to discuss what strategies, technologies and campaigns will separate success from status quo in 2014. We will be joined by Chris Golec, CEO of Demandbase and recently named to BtoB Magazine’s Who’s Who in 2013 in Digital & Search, who will be sharing the key requirements marketers must understand in adopting and exploiting account based marketing strategies and techniques.
When: Thursday, August 15th
Where: Restaurant to be determined
Networking Reception: 6:30 pm
Dinner: 7:00 pm
Seating will be extremely limited as this is intended to be an intimate, peer-powered engagement. Please RSVP at your earliest convenience by contacting Kamilla Nosovitskaya at firstname.lastname@example.org or 650.433.4165.