Today’s savvy marketers are finding new ways to segment key targets, customer groups, and prospects to better connect and engage with their customers. These rich insight repositories are also being used to develop retention campaigns that look to activate customers and hopefully retain, upsell, and even-cross sell to boost revenues.
This intimate dinner engagement will discuss how marketing executives are looking beyond the basics in targeting, segmentation, and customer modeling and applying robust insights to help minimize churn, maximize revenue opportunity, and identify those “sleeping dogs” who could very well churn unless they are left alone.
When: Tuesday, June 26, 2012
Where: Five Sails Restaurant
999 Canada Place
Vancouver, BC Canada v6C 3E1
Networking Reception: 6:30 pm
Dinner: 7 pm
Please contact Leora (firstname.lastname@example.org) to request an invitation.