CMO Council Event

2010-09-28 16:00:00 2010-09-28 17:00:00 EdNet 2010 Renaissance Boston Waterfront Hotel Boston, Massachusetts CMO Council cmoteam@cmocouncil.org

EdNet 2010

September 28, 2010
Renaissance Boston Waterfront Hotel Boston, Massachusetts

Lofty insights help us to see where we're headed a few years down the road. But between now and then, as sales go, so goes the company. What are today’s best-of-breed sales techniques and platforms, and how are they evolving to accommodate new market realities? How has the Discovery Educator Network (DEN) become the largest product user/advocacy group among educators? A recent study for top marketing officers advises that digital marketing is driving a major transformation in global marketing organizations. In this new world, agencies are taking a back seat as clients build new internal skills, deploy marketing performance platforms, and improve campaign effectiveness and outcomes. Hear these issues translated into useful “take-aways” by folks living them daily and leading the changes.