What is covered:
In today's economic climate with workforce and budget reductions, CMOs have to work smarter to drive greater efficiency and accelerate revenue growth. As you build your technology budget for 2021, it’s time to consider how intelligent virtual assistants can help alleviate the stress on your workforce and budget while finding more sales-ready leads and generating more pipeline than ever before.
Key discussion points include:
- How Intelligent Automation has migrated from automating back-office processes to augmenting front-office teams like Sales, Marketing, and Customer Success for rapid growth.
- Challenges revenue-obsessed teams face and how to use technology to overcome them.
- ROI proof points and real examples of how Intelligent Virtual Assistants have increased pipeline and revenue for enterprise organizations.
Sally Lopez, Senior Director of Marketing Programs and Operations, CMO Council
Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy. She currently lives in the suburbs of Atlanta, Georgia, where she and her husband are cultivating a farm.
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Rashmi Vittal, Chief Marketing Officer, Conversica
Rashmi Vittal brings to Conversica extensive experience in building marketing strategies and teams for both start-ups and large enterprises. Prior to joining Conversica, Rashmi led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, where she was responsible for the go-to-market strategy, product marketing, digital, content, communications and field marketing strategy. Rashmi has held various marketing leadership positions at IBM, Oracle and Neustar. Rashmi holds a Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College.
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Nipul Chokshi, Vice President of Marketing, Dun & Bradstreet
Nipul Chokshi is the VP of Marketing for Dun & Bradstreet, responsible for integrated marketing, product positioning and sales enablement. Prior to Dun & Bradstreet, Nipul built and ran the solutions marketing and sales enablement functions at Yammer (acquired by Microsoft in 2012), Marketo (acquired by Adobe) and Merced Systems (acquired by NICE). Nipulearned a Bachelor's Degree in Electrical Engineering from Cornell University, and an MBA from the University of California, Berkeley, Haas School of Business.
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Jason Rose, Chief Marketing Officer, Pure Storage
Jason joins Pure Storage from SAP, the world's business software market leader. While there, Jason was a member of SAP's Marketing Leadership team and held various positions, including Chief Marketing Officer for Customer Experience and SVP of Digital Experience and Social Channels. Prior to SAP, Jason was the Chief Marketing Officer at Gigya, the leader in customer identity management. During his tenure, he helped Gigya create the Customer Identity Management category and place Gigya in the #1 position. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Jason holds a bachelor's degree in Business Administration from Wilfrid Laurier University and is a Certified Professional Accountant.
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