2020-11-10 10:00:00 2020-11-10 11:00:00 America/Los_Angeles How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI Discover how intelligent virtual assistants can help alleviate stress on your workforce and budget while increaing sales-ready leads and generating more pipeline. CMO Council cmoteam@cmocouncil.org

How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI

November 10, 2020
10:00 AM Pacific Time
In Partnership with: Conversica

What is covered:
Digital consumers expect real-time, meaningful engagement across their entire journey. Yet our research has shown that more often than not, communication is a one-way street. And when it comes to meeting the needs of the modern consumer, 73% of marketers admit, they’re just not there yet.

So how can marketers work smarter to optimize their marketing spend and create more pipeline than ever before? You'll find out in this webinar hosted by CMO Council featuring thought leaders from Conversica, Dun & Bradstreet and Pure Storage.

You can expect to get the following in our 60-minute webinar and panel discussion:

  • Key research takeaways from recent CMO Council marketer and consumer research
  • Best practice insights on meeting the needs of the connected consumer with Jason Rose, CMO of Pure Storage
  • A detailed transformation case study on bridging marketing and sales to align customer experience with Nipul Chokshi, VP of Global Marketing at Dun & Bradstreet
  • A strategic, technology-driven path to successful lead identification and conversion highlighted by Rashmi Vittal, CMO of Conversica

Sally Lopez, Senior Director of Marketing Programs and Operations, CMO Council

Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy. She currently lives in the suburbs of Atlanta, Georgia, where she and her husband are cultivating a farm.

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Rashmi Vittal, Chief Marketing Officer, Conversica

Rashmi Vittal brings to Conversica extensive experience in building marketing strategies and teams for both start-ups and large enterprises. Prior to joining Conversica, Rashmi led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, where she was responsible for the go-to-market strategy, product marketing, digital, content, communications and field marketing strategy. Rashmi has held various marketing leadership positions at IBM, Oracle and Neustar. Rashmi holds a Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College.

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Nipul Chokshi, Vice President of Marketing, Dun & Bradstreet

Nipul Chokshi is the VP of Marketing for Dun & Bradstreet, responsible for integrated marketing, product positioning and sales enablement. Prior to Dun & Bradstreet, Nipul built and ran the solutions marketing and sales enablement functions at Yammer (acquired by Microsoft in 2012), Marketo (acquired by Adobe) and Merced Systems (acquired by NICE). Nipulearned a Bachelor's Degree in Electrical Engineering from Cornell University, and an MBA from the University of California, Berkeley, Haas School of Business.

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Jason Rose, Chief Marketing Officer, Pure Storage

Jason joins Pure Storage from SAP, the world's business software market leader. While there, Jason was a member of SAP's Marketing Leadership team and held various positions, including Chief Marketing Officer for Customer Experience and SVP of Digital Experience and Social Channels. Prior to SAP, Jason was the Chief Marketing Officer at Gigya, the leader in customer identity management. During his tenure, he helped Gigya create the Customer Identity Management category and place Gigya in the #1 position. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Jason holds a bachelor's degree in Business Administration from Wilfrid Laurier University and is a Certified Professional Accountant.

Connect with Jason on LinkedIn