2022-09-20 10:00:00 2022-09-20 11:00:00 America/Los_Angeles Marketing’s best kept secret: Sourcing Are you ready to understand how Marketing and Procurement Raise ROMI? Virtual CMO Council cmoteam@cmocouncil.org

Marketing’s best kept secret: Sourcing
How Marketing and Procurement Raise ROMI

September 20, 2022
10:00 AM Pacific Time
In Partnership with: KPMG


The best CMOs do whatever they can to ensure their investments in MarTech, media agencies and other critical areas of spend pay off. What’s their secret to sourcing? Hint: Only one out of four marketing leaders takes advantage of it.

We’re talking about the overlooked procurement resource. Many marketers have the wrong idea about what procurement brings to the table. Procurement pros can help marketers do a better job establishing needs, negotiating contracts, optimizing budgets and — yes! — speeding time to value.

Join us for an in-depth look at how smart marketers are leveraging procurement services for better outcomes. We’ll discuss real-world cases of successful marketing-procurement relationships and engagements. In this webinar, you’ll learn how to:

  • Make sourcing faster, more efficient and cost-effective
  • Improve the relationship through early involvement and shared ownership of outcome
  • Design training/workshops to help procurement pros appreciate creative nuances
  • Reduce friction and enable continuous engagement across sourcing cycles

And much more!

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Isabelle Guis

Isabelle Guis

CMO - Commvault

Isabelle Guis is passionate about developing and bringing to market innovative technology solutions to solve business-critical problems. As Chief Marketing Officer, she leads the global marketing organization at Commvault, a leader in the cloud management data and intelligent data services. Isabelle took on many leadership roles at Salesforce, Egnyte, EMC, Avaya, Cisco Systems, and Nortel Networks and was proud to be voted one of the 2016 Top 100 most influential B2B tech marketer in North America. She teaches Marketing to master classes at Santa Clara University. 

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Tara Agen

Tara Agen

Global Head and Vice President Marketing Strategic Planning, Operations, Digital Enablement and Office of the CMO - HP Inc

Tara is currently the Global Head and VP of HP Marketing Planning, Operations, Digital Enablement, and Office of the CMO.  In her role, she leads strategic planning; Purchase to Pay Operations; Privacy/Consent/Cyber; Marketing Automation & Architecture; CRM Platform Services; Agency Strategy, Management and Governance; & development for Marketing employees, and CMO HQs. She has held a variety of strategy, marketing, business management, operations, planning leadership roles across Print, PCs, Storage, and Servers

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Ayan Martin

Ayan Martin

Global Procurement Strategist - HP Inc

Ayan Martin is a Global Procurement Strategist that provides leadership and procurement strategy guidance for the Marketing organization at HP Inc. She knows that having a procurement strategy for internal and external services is key to ensuring that the organization is financially protected and receiving exceptional service. Ayan has over 10 years of indirect and direct Procurement experience spanning various industries. Ayan enjoys the dynamic world of Procurement and is currently participating in the IT Senior Management Forum Management Academy to enhance her leadership experience. 

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Brett Sanford-Chung

Brett Sanford-Chung

Managing Director, Customer Advisory, Marketing Consulting - KPMG

Bret Sanford-Chung is a Managing Director in KPMG’s US Customer Advisory practice - Marketing Consulting practice.  Bret has experience working with senior executives to accomplish large-scale marketing and customer transformation.  Prior to joining KPMG, she was a Founding Partner at CreativePutty, Inc., a branding and marketing consultancy, marketing lead for a major Financial Services firm and a VP, Executive Partner at Forrester Research.  Bret is a founding faculty member at New York’s School of Visual Arts, and also teaches at Columbia University’s Strategic Communications Master’s Degree program.  

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