The central focus of the MMA Forum Series in 2011 is to consider how brands should act in a world dominated by mobile consumers. This event will explore what that means for marketers and we have identified four critical themes that brands and their agencies will need to explore in a consumer-centric/mobile-centric world: Insight, Engagement, Personalisation & Privacy, and The Efficient Marketplace .
This year’s MMA Forum in London on 4-5 October, 2011 will bring together leading marketers from across the world to share their experiences, challenges, learnings and successes in the mobile channel. The speaker lineup includes the largest and most diverse group of speakers from global brands ever assembled. The programme includes leading marketers from the following sectors; automotive, banking, charities, food & drink, entertainment, FMCG, media, sport and technology as well as insight into mobile marketing globally.
Motorola Mobility SVP & CMO Bill Ogle will be presenting on the Advent of Mobile Relationship Marketing (MRM) and the Merits of the Global Mobile Channel for Marketers. As a CMO Council Advisory Board leader in North America, he will also provide a global CMO perspective on some of the key findings from the CMO Council's 2011 State of Marketing Report.
CMO Coucil members will pay just £200 instead of £1295 for a two day pass. Make sure to use priority code MMAF_CMOCouncil during registration to activate the discount.
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