Time: 5:30 - 8:00pm
Great marketers need world class leadership skills to lead cross functional teams, virtual teams, and organizations to engage with customers, guide product development, or create promotions through channel partners. However, in many companies, leadership for marketers is not “taught”. It is expected to be acquired through “on the job training” and learning from successful leaders. Come join Pam Fox Rollin, an executive coach who has guided CMOs and marketing executives at LinkedIn, Genentech/Roche, Blue Shield of CA, Schawk, and other B2B technology and health care innovators, to learn about furthering your success as a B2B marketing professional. Topics for this session include crafting your own agenda, creating clarity for your team and cross-functional partners, navigating conflict, making the most of your strengths, and being visible without being annoying. Come and learn how to grow where you are, start new roles successfully, rise fast, and thrive as a marketing leader.