Time: 5:30pm - 8:00pm
Events often serve as the environment where a brand can be experienced. These experiences – ranging from tradeshows to conferences to workshops to gorilla marketing – find themselves as “the place” where cutting edge technologies and tactics are implemented, trialed, and proven. Satellite broadcasts, two-way “video conferencing”, web sites, videotape, recording, on-device apps, mobile web, interactive technology, and more have all made their way into the event experience early in their development. In this presentation, Scott Schenker, VP Global Events at SAP, will discuss how SAP transformed their awarding winning Sapphire NOW program into an innovative, industry leading event. Sapphire NOW was listed as the #1 innovative event on BizBash’s 2012 list. The Program now touches over 500,000 people live and generates over 2.5 Billion impressions on social media, annually.