Partner Event

2017-01-10 11:00:00 2017-01-10 12:00:00 America/Los_Angeles Omnichannel's Missing Link CMO Council cmoteam@cmocouncil.org

Omnichannel's Missing Link

January 10, 2017
11:00 AM Pacific Time / 2:00 AM Eastern Time

The omnichannel experience lies in the last mile of the customer journey – the local store – according to a survey commissioned by Netsertive in partnership with the CMO Council.

Join Sr. VP of Marketing, Liz Miller of the CMO Council as she shares findings from the recent study “Omnichannel’s Missing Link”, conducted in partnership with digital marketing intelligence company Netsertive.

The research report, which you will receive in follow-up of the webinar, includes insights gathered from over 180 brand marketers on the key challenges they face in delivering seamless customer experiences, from online to the store around the corner.

Participate in the webinar to discover:

-          How brand marketers define “omnichannel” as compared to the standard industry meaning

-          The leading cause of disconnect between brands and local retailers when executing a successful omnichannel strategy

-          Why the local store is the most critical component to delivering a successful omnichannel customer experience