2019-10-22 08:00:00 2019-10-22 09:00:00 America/Los_Angeles Opportunity Spotting Let's investigate Content ROI issues by asking one foundational question: Can content be better used as an opportunity spotter than opportunity indicator? CMO Council cmoteam@cmocouncil.org

Opportunity Spotting
Unleashing the Power of Content to Reveal Customer Behavior, Intention and Need

October 22, 2019
8:00 AM Pacific Time / 4:00 PM Europe/London
In Partnership with: Turtl

Topics to be discussed include:

  • Does the current content value chain align with the organization’s need for superior content that drives growth and engagement?
  • Is the agency-led and driven model of content creation and distribution broken?
  • In today’s lightning fast connected world, is traditional content creation holding us back from real-time relevant experiences?
  • Do we have to sacrifice content quality for speed, or for budget?
  • Has content marketing evolved beyond the traditional publishing and development process?


  • Nick Mason, CEO & Founder, Turtl
  • Faith Wheller, Segment and Partner Marketing Director EMEAR, Cisco