2020-05-14 10:00:00 2020-05-14 11:00:00 America/Los_Angeles Optimize Value of Content Spend Explore how to get the most out of your existing content, and how to create future content efficiently and cost effectively.   CMO Council cmoteam@cmocouncil.org

Optimize Value of Content Spend

May 14, 2020
10:00 AM Pacific Time
In Partnership with: KPMG



This webinar is the second of a four-part webinar series put on by the CMO Council and KPMG. It will focus on how to get the best return on your existing content and ways to plan for the most efficient and cost effective ways to create future content. 

Please join us for the remaining of the four-part webinar series, every Thursday this May, 2020. Learn more about the other webinars in the series here: 

-  Maximize Returns on Martech Spend

-  Stretch Spend Through Better Agency Management

-  Increase Plan and Spend Agility


Please take a short survey about how marketers are managing spend on content development and reuse.

We'll be discussing the high level results during the webinar, and you'll receive a complimentary summary of findings to see how you stack up against your competitors.



Sally Lopez, Director of Marketing Programs and Operations, CMO Council

Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy. She currently lives in the suburbs of Atlanta, Georgia, where she and her husband are cultivating a farm.



Ryan Doubet, Managing Director | Marketing Consulting, Technology, KPMG US Customer Advisory

Ryan is a Managing Director in KPMG’s US Customer Advisory – Marketing Consulting practice and has over 20 years of experience working with clients through their digital and marketing transformation journeys. He has worked with global clients across Retail, Life Sciences, Communications, Technology, and other industries. Ryan helps his clients meet the ever changing needs of their customers. His experience includes digital transformation, marketing architecture, marketing technology, digital marketing, and marketing and content operations. 



Maryam King, Director | Marketing Consulting, KPMG US Customer Advisory

Maryam is a Director in KPMG’s US Customer Advisory – Marketing Consulting practice with nearly 20 years of experience in developing and executing business strategies. She spent the first 11 years of her career in industry working with sales, marketing and service organizations. In consulting, Maryam has focused on helping companies create and realize long-term value through customer engagement. She has experience working in Financial Services, Life Sciences, Media, Consumer Goods, and Retail and Real Estate industries.