What is covered:
Martech is often a significant investment that yields limited returns. Marketers already have a sizable martech stack, but much has been underutilized, underperforming or sitting idle. This webinar teaches how to obtain the greatest return possible from prior martech investments.
As part of a four-part webinar series, the CMO Council and KPMG explored strategies for maximizing returns from prior investments, effectively managing assets and agencies, and improving plan and spend agility. Learn immediate actions your organization can take in the next 30-60-90 days.
Who should watch:
This webinar is extended to high-performing executives looking for guidance on immediate actions needed to generate the agility, productivity and cost-efficiencies needed to address current marketing challenges.
Other webinars in the series:
This webinar was the first of a four-part webinar series put on by the CMO Council and KPMG. It focused on how to get the most out of your martech investments and how to increase its performace output.
Learn more about the other webinars in the series here:
- Optimize Value of Content Spend
- Stretch Spend Through Better Agency Management
- Increase Plan and Spend Agility
Don’t forget to take the survey we discussed in the webinar.
To thank you for your participation, you’ll receive a complimentary summary of the findings to see how you compare to others in terms of the effectiveness and efficiency of your MarTech stack.
Sally Lopez, Director of Marketing Programs and Operations, CMO Council
Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy. She currently lives in the suburbs of Atlanta, Georgia, where she and her husband are cultivating a farm.
Jason Galloway, Managing Director | Marketing Consulting, Practice Lead, KPMG US Customer Advisory
Jason is a Managing Director in KPMG’s US Customer Advisory practice and serves as its Marketing Consulting practice lead. He has over 16 years of global experience across Communications & High Tech, Media, Financial Services and other industries. Jason helps his clients transform their Marketing organizations to meet the ever changing needs of their customers. His experience includes digital marketing, marketing operations, marketing technology, large-scale global implementations, change management and managed services.
Craig Rutkowske, Director | Marketing Consulting, Technology, KPMG US Customer Advisory
Craig is a Director in KPMG’s US Customer Advisory - Marketing Consulting practice and has 15 years of experience in marketing technology. He has experience across Telecommunications, Media, High Tech, Hospitality and Gaming. Craig’s focus is on helping clients get the most out of their marketing technology investments. His background includes marketing technology implementation, strategic software selection, marketing technology capability analysis and marketing technology capability analysis and marketing analytics automation.