Determining the optimal way to go to market is no longer an annual undertaking as the Covid pandemic has vividly illustrated. Becoming more agile at exploiting opportunities, pre-empting issues or threats, as well as leveraging new consumer shifts, trends and news developments makes “on-demand” marketing planning and operational flexibility a critical competency in brand marketing organizations.
Marketers must look to their existing operational practices and tools to rethink how they can accelerate marketing capabilities to gain more clarity around planning, spend, data and return on activities. The CMO Council and Uptempo will be gathering leading marketers for an intimate and interactive peer discussion on April 6th to dive into these issues and address the challenges and best practices marketers are undertaking to build a truly unified marketing organization that can plan better, spend smarter, execute with confidence and pivot on the fly in today’s ever changing market environment.
To reserve your seat for this complimentary dinner please contact Bryan DeRose at firstname.lastname@example.org.