Partner Event

2014-03-13 00:00:00 2014-03-13 01:00:00 The Economist's The Big Rethink US 2014 The CMO Council is working with The Economist's The Big Rethink con New York, NY CMO Council cmoteam@cmocouncil.org

The Economist's The Big Rethink US 2014

March 13, 2014
10 on the Park at Time Warner Center
New York, NY
12:00 AM

The world of marketing has changed, but have you changed with it?


The CMO Council is working with The Economist's The Big Rethink conference, March 13th in New York City, to dive deeper into the most pressing issues affecting marketers today. Don’t miss the exciting opportunity to network with chief marketing officers at some of the world’s most established brands—and use the CMO Council’s special $495 discount.


A new year brings fresh opportunities to develop innovative strategies and execute different tactics. Be inspired by leading marketing innovators and explore how your company can leverage new technology to build loyalty and drive profits in 2014.


Speakers include:


-Neil Bedwell, Global group director, digital strategy & content, Coca-Cola
-Jeremy Skule, Chief marketing officer, NASDAQ
-Deanie Elsner, Chief marketing officer, Kraft Foods Group
-Blair Christie, Chief marketing officer, Cisco Systems
-Tariq Shaukat, Executive vice-president and CMO, Caesars Entertainment
Tim Mahoney, Chief marketing officer, global Chevrolet and global GM marketing operations leader, General Motors


Chaired by The Economist's US technology correspondent Martin Giles, the event will apply sharp thinking and a distinctly global perspective—and draw upon today’s leading marketing practitioners and business minds—to examine the ways technological change, market forces, and the mostly mobile web will transform marketing.


Sessions will focus on hot topics like mobile video ads, content marketing, real-time marketing, the evolution of a brand, big data, managing digital in the C-suite, and social spending. View the full program here.


Save $495 on your ticket when you enter the CMO Council’s exclusive discount code: EMPEMCMO. Register today.