CMO Council Event

2012-12-13 00:00:00 2012-12-13 01:00:00 The Evolution of the CMO Webinar CMO Council cmoteam@cmocouncil.org

The Evolution of the CMO

December 13, 2012 - December 14, 2012
12:00 AM

Strategic leadership does not rest with the CEO alone. As the business landscape becomes increasingly complex and customer expectations increase, impactful leadership requires an approach that leverages highly strategic executive talent across multiple functions acting as a fully integrated team.


An increasingly important voice at the table is that of the Chief Marketing Officer (CMO). As organizations across all industries strive to set themselves apart from their competitors, marketing has taken on new prominence. Highly effective CMOs are moving well beyond the longstanding role of being the proxy for the customer to one in which they provide strategic leadership, drive change, and achieve quantifiable business results.


Join this panel session of CMOs to learn how CMO's are increasingly intertwined with the business and are contributing to fundamental business transformation.




About the panelists:


Martyn Etherington is the EVP & CMO at Mitel, a leading global provider of enterprise and small business communications services. With over 25 years, he has a proven track record in transforming the marketing function to a measurable customer-centric, market driven organization and commercial general management leadership for emerging marketers.


Marie-Josee Lamothe is the Chief Marketing and Corporate Communications Officer at LÓeal Canada. A 20-year veteran of the competitive world of beauty and luxury marketing, Marie-Josee is best noted for her expertise in International Consumer Goods Branding.