Recently published research tells us that 59% of consumers in Asia will comment about brands online, and globally more than 86% of customers are willing to pay more for a better customer experience. Like never before, customers are expecting brands to deliver consistent customer experiences regardless of channel. The question becomes: Are brands across Asia-Pacific and Japan ready to deliver? And what is the consequence for inaction?
Join us for a one-hour interactive, online webcast in which The CMO Council will share an exclusive sneak peek into key findings from a 40-point benchmark of the state of customer experience across Asia- Pacific and Japan. The CMO Council has gathered a panel of regional marketing leaders to discuss the findings of the upcoming study and share first-hand accounts of how customer experience optimization and management have changed their marketing strategies into a more comprehensive, connected, profitable engagement.
- Chris Reed, Chief Marketing Officer, Mig33
- Lea Wright, Head of Consumer CRM, Westpac Group
- Christel Quek, Regional Social Business Lead, Samsung Asia
- Nicholas Kontopoulos, Senior Director Global CRM Marketing, SAP
- Liz Miller, VP of Marketing Programs & Operations, CMO Council
Audience members will be encouraged to submit questions, challenge thinking and get involved in the ongoing discussion around developing innovative marketing strategies to further impact revenue through advancing customer experience and engagement.