A new trend has emerged as boxes of curated goods have started piling up in front of doors across the country. From pet products like Bark Box, beauty products in Glossybox, organic products in BlissMoBox, to celebrity-curated goodies in Fancy Box, these monthly subscription, curated product packages seem to be all the rage. In reality, subscription services and recurring revenue billing structures are nothing new. From how consumers pay their phone bills to buy treats for their pets, today's time conscious consumer has made optimizing the customer experience from first purchase to payment to repurchase a necessity.
Join us for a one-hour interactive, online webcast in which The CMO Council and BPI Network will explore this conversation around the realities of recurring revenue models and how leading brands are advancing customer experience through customer revenue optimization models.
- Jenifer Enright, Director of Customer Experience at SIRIUS XM
- Jon Gettinger, Senior Vice President of Marketing at Aria Systems
<<Watch the webinar on-demand here>>