EVENT

Partner Event

2013-03-26 02:00:00 2013-03-26 03:00:00 WEBINAR: ARPU Focus: The Anatomy of the New Customer Insight Empowered Telco Customer insight proficiency is no longer a luxury – it’s a requirement, especially now as telcos are desperately trying to increase ARPU. Join the webinar for insight into how te Online (free to attend) CMO Council cmoteam@cmocouncil.org
MAR
26

WEBINAR: ARPU Focus: The Anatomy of the New Customer Insight Empowered Telco

March 26, 2013
Online (free to attend)
2:00 AM

Customer insight proficiency is no longer a luxury – it’s a requirement, especially now as telcos are desperately trying to increase ARPU. To this end, a new breed of best practice processes, approaches and enabling technologies are making all the difference for insight-driven revenue, retention and loyalty. Telcos that are slow to move are being quickly left behind. Come and learn how in the new world of the customer insight empowered organizations, telcos are putting in place specific best practices which enable them to:

 

  • • Optimize their data for greater “ease-of-insight”
  • • Empower business stakeholders with greater analytic agility to quickly “understand the right questions to ask”
  • • Scale with demand by enabling more staff on the team to produce sophisticated models
  • • Make the move from the “response modeling” of the past to new incremental “uplift” strategies
  • • Devise a more effective means to infuse insight output across the enterprise