In 2012, telecommunications companies around the world joined Pitney Bowes Software's educational webinars to uncover the secret to reducing churn. Due to the overwhelming response, it's safe to say that the secret is out! As many attendees learned, the secret to reducing churn focuses on accurately segmenting your customers so you can effectively target those that you can save versus those that are likely to leave. The key is to focus marketing efforts on those customers that will react positively to a message, while weeding out those that will churn anyway, will never churn, or could react negatively to a solicitation. Doing so will ensure your marking spend is really driving the best potential ROI and improve the real return from your marketing investment.
Join this exclusive webinar as Dr. Patrick Surry of Pitney Bowes Software discusses some of the latest analytical best practices and approaches available for telco providers for customer segmentation. With the appropriate segmentation you can accurately identify how to change customer behavior, not just predict what they would have done anyway:
- • The importance of creating a consolidated view of the subscriber in reducing churn and increasing ARPU
- • Make the move from traditional "response modeling" to the new "uplift modeling" approach to predict impact, not just action
- • Leverage emerging "Big Data" sources such as spatial, network, and unstructured to build a richer customer profile
- • The difference between predicting churn and predicting saveability
The secret's out! Join this session to learn a new approach to retention marketing and how you can increase top line revenue while reducing churn in 2013.