PeerSphere is available on a complimentary basis
courtesy of our sponsor, Thomson Reuters

PeerSphere Archive: Volume 2, Issue 1

The V2N1 issue of PeerSphere is available to view online and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

  • A profile on Gripevine, an online platform designed to help companies and consumers effectively resolve issues
  • The importance of establishing relationships between marketing and IT as digital capabilities continue to grow
  • In-depth interviews with Christine Truillet, Global Marketing Director for Coats, and Steve Carchedi, CMO of GE Healthcare
  • How the Chinese market is different and why a one-size-fits-all approach won’t yield positive results

The V2N1 issue is provided on a complimentary basis courtesy of our sponsors, Thomson Reuters and Lippincott.

Member Sign-In

Guest Registration Form