PeerSphere is available on a complimentary basis
courtesy of our sponsor, Thomson Reuters

PeerSphere Archive: Volume 2, Issue 3

The V2N3 issue of PeerSphere is available online and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

  • A feature article about the challenges that global marketers face in maintaining worldwide consistency while still adapting campaigns and products to meet local market variations, needs and complexities
  • A new approach to Hispanic marketing that highlights this segment’s shifting paradigm and how marketers can effectively target these consumers
  • An article about the process of reverse geocoding and how it enables precise customer targeting at the right time and with the proper channel
  • Interviews with Mazher Khan, Marketing Head for Fitness Time–Saudi Arabia, and Lesya Lysyj, CMO and Senior Vice President of Marketing for Heineken

The V2N3 issue is provided on a complimentary basis courtesy of our sponsors, IBM and Thomson Reuters.

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